What Is IP?

Every organization has intellectual property. If you think you’re an exception, keep reading. Much of your IP is most likely unidentified or undervalued information.

Like most emergent business terms, "intellectual property" has been shortened to its acronym—IP. IP is also known as intellectual assets, intellectual capital, enterprise knowledge, and tribal knowledge.

"Intellectual property" is the umbrella term used for copyrights and unprotected information that makes your organization unique, as well as patents and trademarks.

Copyrights protect original work. Copyright is automatic and without cost, from the time the subject matter is first written down, painted or drawn, filmed or taped. Software, videos, and publications are examples of copyrighted work. Creative Courseware can help with all of these—writing software storyboards, video scripts, or articles for publication, for example.

Unprotected information walks out the door at the end of each day. It’s in your head and in the heads of your fellow workers. Unprotected information has minimal value. We can help here, too, by documenting the unprotected information so it can't be lost.

We can capture your IP and turn it into whatever is most valuable to you. For example:

We can help you become known as the experts in your field by turning your IP into white papers for online or print publications respected by your peers and clients.
We can create training materials and documentation based on your IP, including the IP that is currently worth very little because it's undocumented.
We can help you use the IP you already own to develop money-making products.