How Is IP Valued?
IP is ultimately valued by the revenue it generates.
Patents, trademarks, and copyrighted works create long-term value for a company. Revenue is generated when the company goes public or is sold.
Copyrighted works and unprotected information can create short-term value.
Revenue is realized in your business by:
- Improving your employees' work performance
- Reducing production time and errors
- Decreasing employee turnover and increasing employee loyalty
- Creating new products for sale
- Improving sales by establishing or increasing your credibility
Revenue is realized for non-profit organizations and associations by:
- Improving your employees' work performance
- Improving your volunteers' work performance
- Reducing production time and errors
- Decreasing employee turnover and increasing employee loyalty
- Creating new products for sale
- Increasing membership numbers and retention

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